5 Hot Tips to Open a Pop-up Shop

25 Jan

POP Up shops may seem to just pop up out of nowhere. In reality they take a lot of planning and careful consideration. Even though they’re only open for a couple of days or months, poor management of your pop-up shop could do long-lasting damage to your business. Here, we help you identify the key areas of planning a pop up shop.

1. Define Your Goal – first of all define what your business purpose is exactly… marketing buzz, extra sales during the holidays, test-marketing a product or location for a permanent store.

2. Location – this is the next most important measure when opening a pop-up. Choose a site that the masses has access to, is aware of, and/or is willing to frequent. The best pop-up spaces are those located in heavily trafficked areas or permanent spots that are ideal for members of the mobile workforce.

3. Neighborhood – okay this may sound the same as location but in actuality is quite different. By neighborhood we mean the shop next to you, consider the stores that surround it. Do they complement what you are doing? Do they have the customers you need?

4. Staff It right – don’t skimp on the staff, pop ups are by their very nature high frequent areas and shoppers expect the staff to know everything about the items on sale. On-site staff must be friendly and well trained — not just friendly greeters stationed at the door.

5. Market your pop-up store – considering the short-term status of pop-ups, it’s important to get the word out and create buzz. So to attract customers social media is a must: Set up a Facebook page, Twitter account, or even a YouTube channel

Want some FREE promotion for your pop-up shop?

Jump across to our facebook page http://www.facebook.com.findapopupshop  and add a post about your pop-up shop dates, location or special offer.

You can also tweet us @findapopupshop and we will RT to our followers.

Stay tuned for more hot tips to promote your pop-up shop!   And please add a comment to send us some feedback or share your hot tips.


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